Permanent makeup is a cosmetic process that uses micropigmentation (tattooing) to enhance the color and shape of your facial features. Permanent makeup renders definition and color to eyebrows, eyelids and lips. It can mimic the look of just-applied lipstick, lip liner, eyebrow pencil and eyeliner, or it can be quite unnoticeable, depending upon the design, color value and amount of pigment you choose. In other words, you can opt to simply enhance your natural look or go for something more dramatic.